Hi, I'm Abby.

I'm an independent consultant and creative director based in New York City with a background in consultin, strategy, product design, user research, and frontend development. I've helped launch or relaunch over 40 brands.

These days, I’m primarily working with the founding teams of startups or small-to-medium size businesses. Typically, my services are a mix of consultation and execution; I focus on strategy, creative direction, art direction, and the design of key touchpoints such as brand identities, websites, ads, and digital products. Previously, I co-founded a studio called The Couch.

Always happy to meet new people and share ideas. You can reach me at: hey@abbymuir.com.

While at The Couch, I was fortunate enough to work with my co-founders and collaborators on a number of really incredible projects, including:

• Our Place
• Blume
• Glowbar
• Snowe
• Fur
• Clare
• Parsley Health
• Recess
• FFORA
• Recreo San Miguel
• Wool & Oak
• The Wing
• Re:Store

I donate a portion of my profits from each project. If you are reaching out about a potential project and would like to match my donation, please let me know. Your email will go to the top of my inbox.

These days, I’m really into: the Earthsea series, After School, Feed Me, Tokyo Girl, and Outlaws.